NOXX Cannabis and Forty Acres Enterprises joined forces to open a dispensary, a production facility, and to cultivate relationships with potential new cannabis entrepreneurs through pitch competition and product placement.
The new dispensary, 2440 28th St. SE, will open on August 22, marking the first phase of the joint venture between the cannabis brand and Forty Acres Enterprises, a black-owned holding company involved in hospitality and real estate development.
The dispensary will feature Forty Acres’ House of Cannabis line of products and will offer over 70 cannabis brands and 500 unique products. According to dispensary co-owner Tommy Nafso, the majority of brands available at the new cannabis shop are sourced from growers in Michigan. An official grand opening is scheduled for September 10.
A second facet of the partnership is a new 17,000 square foot production facility located at 330 Ann Street NW that will streamline cultivation and processing, Nafso said.
NOXX is looking to hire 150 employees in Grand Rapids at three locations. The third facility is a dispensary in the Creston neighborhood which is expected to open later this year.
“This partnership with NOXX adds another source of economic stimulus to the region,” said Darel Ross, owner of Forty Acres Enterprises and co-owner of NOXX.
Nafso and Ross are committed to fostering black entrepreneurship and business culture. The partners have announced a mentorship program that begins with the High Five Pitch competition that runs until September 6. Five finalists will receive $5,000. The grand prize is $20,000 and guaranteed storage space for their product at NOXX dispensaries.
A Pitch to Placement program aims to turn cannabis ideas into thriving Black-owned businesses and community resources. The program is intended to serve as an innovation “incubator” for black involvement in the cannabis industry in Grand Rapids and across the state, they said.
“We are honored to have the opportunity to work with Darel and everyone at Forty Acres House of Cannabis to support Black entrepreneurs in the cannabis industry,” Nafso said. “We see a future where, together, NOXX and 40 Acres will enable the next generation of cannabis industry leaders to build and grow their businesses.”