This global bank is “obsessed with creating exceptional customer experiences”


This year marks Citi’s 120th anniversary in Singapore. Over that time, Citi’s presence here has grown from a small branch at 1 Prince Street to a vital part of the bank’s global business. Today, Singapore is one of Citi’s four wealth centers, as well as a key operational and technology hub for the financial institution’s business globally.

With a focus on excellence, Citi’s consumer banking arm – Citibank Singapore – was ranked the top commercial bank in Singapore’s Best Customer Service survey by The Straits Times and research firm Statista.

Mr. Brendan Carney, Managing Director of Citibank Singapore, describes the philosophy that drives his bank’s business: “At Citibank Singapore, we are obsessed with creating exceptional customer experiences, whether they meet our dedicated team of experts or use our intuitive mobile app.. I would like to thank our customers for recognizing our efforts with this Best Customer Service award. We remain committed to making personal banking faster, safer and more convenient for our customers.

Citibank strives to help clients grow and protect their wealth by offering a suite of investment and insurance solutions, through face-to-face advice or simple steps on the Citi Mobile® app. .

Customers can perform almost 100% of financial transactions at their fingertips on the mobile app, allowing them to do their banking anywhere, anytime. For customers with more complex financial needs, the bank offers personalized advice to support them at every stage of their life. In December 2020, the bank opened its largest global wealth management advisory center at 268 Orchard Road to provide clients with a space for these wealth conversations. Since opening, more than 16,000 customer engagements have taken place at the Wealth Center.

With the formation of Citi Global Wealth last year, the bank now has a single, integrated platform serving clients across the wealth continuum – from the affluent segment to the very high net worth clients. Its retail customers can now leverage the bank’s global capabilities and access more products, solutions, research and content.


Comments are closed.