Very little in the cinematic experience matches the excitement of knowing that a new entry in your favorite franchise is coming down the pipeline. Box office sequels to major blockbuster films can most often print money when released at the right time, satiating audiences’ appetite for more. However, what happens when even the most diehard fans’ attention starts to wane and theater tickets stop selling out?
Invented”franchise fatigueby the media, the term refers to when viewers in general have grown weary of a particular film series, which prevents it from reaping the success and benefits it may have once received. no matter how popular, every series has to come to an end (or at least a pregnant break) at some point, and what causes such fatigue may be one of many reasons. Timing is usually an issue, as a new entry may come out too late, years after the initial spark of interest, or perhaps even too soon in some cases; often the film is ultimately seen as an unnecessary addition.Both reasons could apply to the most recent example of franchise fatigue, Pixar’s Light year.
far from infinity
Underperforming by Pixar standards and bringing in a worldwide gross of $225 million on its $200 million budget, it looks like it’s revisiting the toy story franchise with a major character spin-off was not a direction audiences wanted to go. Considered a relative failure, the movie itself didn’t provide a new and original story to justify its own creation, instead feeling like a melting pot of various space movie tropes ripped from their own movies with a coat of Buzz Lightyear paint. Disappointing, but not unexpected given the lukewarm fan response to the animated adventure announcement.
Although partly due to its own shortcomings, the poor box office performance of Light year can also be blamed on an acute case of franchise fatigue, with the previous entry under the toy story umbrella released only three years ago, and having already mixed receptions towards its addition to the beloved saga.
The film’s somewhat convoluted placement in the timeline caused another rift between Pixar and movie-going audiences. Designed to be a movie within the world of the original movies, many disagreed with the concept or were confused by the concept, leading to the project being seen as an add-on rather than an inspired one. -pull. Finally, a more depressing and less discussed reason that people haven’t seen Light year is simply because of its gay kissing scene, which is evidenced by endless angry comments on articles and videos.
From heroes to zeros
One can look elsewhere for strong examples of franchise fatigue, practically in every sense. The complete and utter disarray of the DC Extended Universe is an oft-discussed series of big-screen blunders. In the face of the massive success of Marvel’s record-breaking hits, it’s clear that DC’s mismanagement of properties has led to a confusing and disjointed collection of superhero-based films that seem to be played by a different actor every few years.
The fatigue of these films comes less from their overabundance than from their lack of polish. With Steel man and Batman v Superman: Dawn of Justice being relentlessly ridiculed and parodied by fans, not to mention the infamous Justice League movie, it seemed like most fans were calling for a complete reset of the Cinematic Universe, which might be what they’re getting after DC’s recently announced Marvel-inspired 10-Year Plan.
While not every film was missed by the studio, multiple versions of the same character in different films and a lack of an overarching narrative make the collection a confusing mess to try and make sense of. Compared to the MCU, the difference is night and day, though Marvel isn’t without its own weary audience.
With glut being a natural source of franchise fatigue, no other franchise in recent cinematic history has reached the level of releases of the MCU. Spanning TV shows, animated spin-off series and several movie releases a year, it’s only a matter of time before the Marvel train runs out of steam, reaching ‘superhero peak’. in an oversaturated market, with many speculating on what might take the Chez MCU.
Come out on top
The best way to beat the curse of franchise fatigue would be to know when to stop. Very often in movies, less is more, and creating just the right amount of movies or content in general to tell the best story possible is always the perfect way to appeal to an audience. Instead of milking success for all it’s worth until people stop showing up, giving those same people a reason to come back and watch for years is much more valuable.
Nothing can spoil the taste of a great movie more than a disappointing sequel, given the temptation for studios and filmmakers to return to it. These unwanted revisits can be produced immediately, rushed and miss the creative spark of the original, or years later to capitalize on that sweet, sweet nostalgia. Movies such as the most recent star wars trilogy are the recipients of endless fan debates over their quality, and in a similar case to the MCU, which has many believing there’s a lot more content than the franchise needs.
It’s become more and more abundant, with studios trying to strike their own franchise deals, hoping to siphon off some of that massive success that Disney enjoys by striking while the iron is hot. While that may seem exhausting for fans and viewers, what made us love these franchises in the first place will still be there to enjoy, no matter how much additional content may be piled on top of it.