Another supply chain startup lands venture funding


Butter is aimed at small wholesalers and their catering customers. / Photography: Shutterstock

Another startup aiming to digitize the restaurant supply chain has raised funds.

Butter, based in San Francisco, announced on Tuesday that it has closed a $9 million Series A funding round led by Google’s Gradient Ventures, an artificial intelligence-focused fund.

He joins several technology companies who want to replace the pen-and-paper restaurant ordering process with apps and analytics.

Butter was founded in 2020 and caters specifically to small food wholesalers. Co-founder and CEO Winston Chi said he was inspired watching his father call customers every night to collect overdue balances and ensure his wholesale business had enough goods for the next day. . Butter aims to simplify this time-consuming manual process with an app.

“We created Butter to help small food wholesalers access the technology and information needed to grow their business effortlessly,” Chi said in a statement. “With supply chain constraints, labor shortages and tight cash flow, these businesses need more help than ever.”

The app acts as a digital storefront for wholesalers and their restaurant customers, powering ordering, payment, inventory tracking, and data insights. It can also help wholesalers comply with FDA food traceability guidelines.

About 6,000 California restaurants use Butter. The company did not specify how many wholesalers use it.

The company plans to use the new funding to grow its team as it seeks to expand into new regions. Uncommon Capital, Notation Capital and angel investor Jack Altman also participated in the round.

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